Evans' DC Update

Evans' common knowledge from DC

My friends are raving about this! Save your spot now…

Hi there,

I just saved my spot for this awesome new webinar, and I thought of you right away.

My friend Vrinda Normand attracts paying clients online, even when she’s on vacation (usually surfing in Costa Rica). On an average month she brings in $100,000 in sales.

She loves helping entrepreneurs like you successfully create and sell group programs and info products.

I know you have a valuable message that more people need to hear! And so many more clients could benefit from working with you.

So come save your spot for her webinar “How to Convert Paying Clients Online 24-7”.

You’ll learn how to enroll clients automatically through your website (without being hype-y or cheesy).

It’s happening in just a few days…and it’s free!


I highly recommend Vrinda’s work – she generously gives high-quality training and has 100’s of success stories from her clients.

Evans Craig

For YOUR Success,

Evans Craig,
Social Network Connoisseur


August 28, 2012 Posted by | How To? | , | Leave a comment

PGA TOUR Top Five Leaderboard.

PGA TOUR Top Five Leaderboard..

May 18, 2010 Posted by | How To? | Leave a comment

China says: Google ‘totally Wrong’ to Stop Censoring

Update from PC World

Google was “totally wrong” to stop censoring results on its China-based search engine, Chinese state media cited a government official as saying.

The Chinese government requires Web sites to censor content deemed to be sensitive, such as information about the 1989 democracy protests in Tiananmen Square. Such content is not censored in Hong Kong, a former British colony that now governs itself but is part of China. Censorship in China includes; articles on the site that discuss politically sensitive issues, including China’s takeover of Tibet, the massacre of student democracy demonstrators at Tiananmen Square in 1989, the issue of Taiwan independence and repression of the Falun Gong religious movement.

Which has lead to ==>

Google Has Minor China Outage After Censorship Snub 

Google search experienced a brief and spotty outage in China after the company snubbed China on censorship. 

The complete story can be found here:

Try this little test:
baidu (China’s search engine) vs google.com.hk (google in Hong Kong)

Censorship is apparent

While searching on “video of Tiananmen Square in 1989” gave these results from the two search engines in China:


(Not even any results, just  
“Search results may not comply with the relevant laws, regulations and policies, not shown.”)



(tons’ of video footage of that dreadful day!)

We hope you will find this story interesting and informative. PCWorld, an IDG publication, has been providing independent, unbiased, reviews, news, and information about technology since 1983.

March 24, 2010 Posted by | How To?, Updates | , , , | Leave a comment

“Press This” WordPress Tool

‘Press This’ is a bookmarklet:

a little app that runs in your browser and lets you grab bits of the web.

Use ‘Press This’ to clip text, images and videos from any web page. Then edit and add more straight from Press This before you save or publish it in a post on your blog.

If you are using a WordPress.org blog, you will find the ‘Press This’ bookmarklet in the WP Administration Panel under the Tools menu.

This link will take you to a page where you can get Press This.

 For Press This Support

August 26, 2009 Posted by | How To? | , | 3 Comments

In Pictures: Weird and Wonderful PC Case Mods

In Pictures: Weird and Wonderful PC Case Mods

Posted using ShareThis
With my favorite one being:

June 8, 2009 Posted by | How To? | | Leave a comment

Choosing the Best Web Content Management System

From: Paul Markun | April 13, 2009

Consumers are demanding more than ever from their online experience. As evidenced by the overwhelming popularity of Apple’s iPhone and the more than 800 million app downloads to date, the user experience is what’s driving today’s interests and demands. Read more at Website Magazine»

April 13, 2009 Posted by | How To? | , , | 1 Comment

Tracking Internal Campaigns with Google Analytics

On Visitor Insights | February 9th, 2009

Ever wonder how you can track the performance of your onsite campaigns and promotions with Google Analytics?

The first instinct is to use Google’s campaign functionality to track their effectiveness. The problem with the approach though is that you’ll be overriding your external campaigns. Consider this scenario: the visitor comes from an email campaign that’s being tracked through Google Analytics and once on site, he/she clicks on the internal campaign, overriding the email campaign. When the conversion occurs, the campaign that takes credit is the internal one, falsely leading you to think that your email campaign is not performing.

So what to do in this case? Read More…

Posted using ShareThis

February 9, 2009 Posted by | How To? | , , | Leave a comment

Wiki’s Made easy!

Another in a series of Web 2.0 technologies being explored here.

December 10, 2008 Posted by | How To? | , | Leave a comment

How to Define a Problem like Einstein…

How to Define a Problem

from wikiHow – The How to Manual That You Can Edit

Einstein is quoted as having said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and only five minutes finding the solution. This quote does illustrate an important point: before jumping right into solving a problem, we should step back and invest time and effort to improve our understanding of it. Here are strategies you can use to see problems from many different perspectives and master what is the most important step in problem solving: clearly defining the problem in the first place!


  1. Rephrase the Problem. When a Toyota executive asked employees to brainstorm “ways to increase their productivity”, all he got back were blank stares. When he rephrased his request as “ways to make their jobs easier”, he could barely keep up with the amount of suggestions. Words carry strong implicit meaning and, as such, play a major role in how we perceive a problem. In the example above, ‘be productive’ might seem like a sacrifice you’re doing for the company, while ‘make your job easier’ may be more like something you’re doing for your own benefit, but from which the company also benefits. In the end, the problem is still the same, but the feelings — and the points of view — associated with each of them are vastly different.
  • Play freely with the problem statement, rewording it several times. For a methodical approach, take single words and substitute variations.
  • ‘Increase sales’? Try replacing ‘increase’ with ‘attract’, ‘develop’, ‘extend’, ‘repeat’ and see how your perception of the problem changes. A rich vocabulary plays an important role here, so you may want to use a thesaurus or develop your vocabulary.
  • Expose and Challenge Assumptions. Every problem — no matter how apparently simple it may be — comes with a long list of assumptions attached. Many of these assumptions may be inaccurate and could make your problem statement inadequate or even misguided.
    • The first step to get rid of bad assumptions is to make them explicit. Write a list and expose as many assumptions as you can — especially those that may seem the most obvious and ‘untouchable’. That, in itself, brings more clarity to the problem at hand. Essentially, you need to learn how to think like a philosopher.
    • But go further and test each assumption for validity: think in ways that they might not be valid and their consequences. What you will find may surprise you: that many of those bad assumptions are self-imposed — with just a bit of scrutiny you are able to safely drop them. Read up on How to Be a Skeptic.
    • For example, suppose you’re about to enter the restaurant business. One of your assumptions might be ‘restaurants have a menu’. While such an assumption may seem true at first, try challenging it and maybe you’ll find some very interesting business models (such as one restaurant in which customers bring dish ideas for the chef to cook, for example).
  • Chunk Up. Each problem is a small piece of a greater problem. In the same way that you can explore a problem laterally — such as by playing with words or challenging assumptions — you can also explore it at different “altitudes”.
    • If you feel you’re overwhelmed with details or looking at a problem too narrowly, look at it from a more general perspective. In order to make your problem more general, ask questions such as: “What’s this a part of?”, “What’s this an example of?” or “What’s the intention behind this?”.[1]
    • Another approach that helps a lot in getting a more general view of a problem is replacing words in the problem statement with hypernyms. Hypernyms are words that have a broader meaning than the given word. (For example, a hypernym of ‘car’ is ‘vehicle’). A great, free tool for finding hypernyms for a given word is WordNet (just search for a word and click on the ‘S:’ label before the word definitions).
    • A good question worth asking is whether the “problem” you’re defining is really just a symptom of a deeper problem. For example, a high heating bill might be the “problem” and an obvious solution would be to check to see if your heating system is broken, or needs updating for better efficiency. But maybe the bigger problem is that the people in your house use heat wastefully, and why’s that? Because they don’t perceive the negative consequences; they don’t have to pay the bill themselves, perhaps, so they’re not conscious of how wasting heat will affect them.
  • Chunk Down. If each problem is part of a greater problem, it also means that each problem is composed of many smaller problems. It turns out that decomposing a problem in many smaller problems — each of them more specific than the original — can also provide greater insights about it. ‘Chunking the problem down’ (making it more specific) is especially useful if you find the problem overwhelming or daunting.
    • Some of the typical questions you can ask to make a problem more specific are: “What are parts of this?” or “What are examples of this?”.
    • Just as in ‘chunking up’, word substitution can also come to great use here. The class of words that are useful here are hyponyms: words that are stricter in meaning than the given one. (E.g. two hyponyms of ‘car’ are ‘minivan’ and ‘limousine’). WordNet can also help you finding hyponyms.
  • Find Multiple Perspectives. Before rushing to solve a problem, always make sure you look at it from different perspectives. Looking at it with different eyes is a great way to have instant insight on new, overlooked directions.
    • For example, if you own a business and are trying to ‘increase sales’, try to view this problem from the point of view of, say, a customer. For example, from the customer’s viewpoint, this may be a matter of adding features to your product that one would be willing to pay more for.
    • Rewrite your problem statement many times, each time using one of these different perspectives. How would your competition see this problem? Your employees? Your mom?
    • Also, imagine how people in various roles would frame the problem. How would a politician see it? A college professor? A nun? Try to find the differences and similarities on how the different roles would deal with your problem.
  • Use Effective Language Constructs. There isn’t a one-size-fits-all formula for properly crafting the perfect problem statement, but there are some language constructs that always help making it more effective:
    • Assume a myriad of solutions. An excellent way to start a problem statement is: “In what ways might I…”. This expression is much superior to “How can I…” as it hints that there’s a multitude of solutions, and not just one — or maybe none. As simple as this sounds, the feeling of expectancy helps your brain find solutions.
    • Make it positive. Negative sentences require a lot more cognitive power to process and may slow you down — or even derail your train of thought. Positive statements also help you find the real goal behind the problem and, as such, are much more motivating. For example: instead of finding ways to ‘quit smoking’, you may find that ‘increase your energy’, ‘live longer’ and others are much more worthwhile goals.
    • Frame your problem in the form of a question. Our brain loves questions. If the question is powerful and engaging, our brains will do everything within their reach to answer it. We just can’t help it: Our brains will start working on the problem immediately and keep working in the background, even when we’re not aware of it.
    • If you’re still stuck, consider using the following formula for phrasing your problem statement: “In what ways (action) (object) (qualifier) (end result)?” Example: In what ways might I package (action) my book (object) more attractively (qualifier) so people will buy more of it (end result)?
  • Make It Engaging. In addition to using effective language constructs, it’s important to come up with a problem statement that truly excites you so you’re in the best frame of mind for creatively tackling the problem. If the problem looks too dull for you, invest the time adding vigor to it while still keeping it genuine. Make it enticing. Your brain will thank (and reward) you later.
    • One thing is to ‘increase sales’ (boring), another one is ‘wow your customers’.
    • One thing is ‘to create a personal development blog’, another completely different is to ‘empower readers to live fully’.
  • Reverse the Problem. One trick that usually helps when you’re stuck with a problem is turning it on its head. If you want to win, find out what would make you lose. If you are struggling finding ways to ‘increase sales’, find ways to decrease them instead. Then, all you need to do is reverse your answers.
    • ‘Make more sales calls’ may seem an evident way of increasing sales, but sometimes we only see these ‘obvious’ answers when we look at the problem from an opposite direction.
    • This seemingly convoluted method may not seem intuitive at first, but turning a problem on its head can uncover rather obvious solutions to the original problem.
  • Gather Facts. Investigate causes and circumstances of the problem. Probe details about it — such as its origins and causes. Especially if you have a problem that’s too vague, investigating facts is usually more productive than trying to solve it right away.
    • If, for example, the problem stated by your spouse is “You never listen to me”, the solution is not obvious. However, if the statement is “You don’t make enough eye contact when I’m talking to you,” then the solution is obvious and you can skip brainstorming altogether. (You’ll still need to work on the implementation, though!)
    • Ask yourself questions about the problem. What is not known about it? Can you draw a diagram of the problem? What are the problem boundaries? Be curious. Ask questions and gather facts. It is said that a well-defined problem is halfway to being solved: you could add that a perfectly-defined problem is not even a problem anymore!
  • Tips

    • What most of us don’t realize — and what supposedly Einstein might have been alluding to — is that the quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve. Not only will your solutions be more abundant and of higher quality, but they’ll be achieved much, much more easily. Most importantly, you’ll have the confidence to be tackling a worthwhile problem.
    • How much effort you invest in defining the problem in contrast to how much effort you invest in solving your actual problem is a hard balance to achieve, though one which is attainable with practice. 55 minutes of defining a problem versus 5 minutes acting is not necessarily the best proportion. The point is that we must be aware of how important problem defining is and correct our tendency to spend too little time on it.

    Related wikiHows

    Sources and Citations

    1. http://litemind.com/boost-brainstorm-effectiveness-why-habit/

    Article provided by wikiHow, a collaborative writing project to build the world’s largest, highest quality how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Define a Problem. All content on wikiHow can be shared under a Creative Commons license.

    December 3, 2008 Posted by | How To? | | Leave a comment


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