Evans' DC Update

Evans' common knowledge from DC

Tracking Internal Campaigns with Google Analytics

On Visitor Insights | February 9th, 2009

Ever wonder how you can track the performance of your onsite campaigns and promotions with Google Analytics?

The first instinct is to use Google’s campaign functionality to track their effectiveness. The problem with the approach though is that you’ll be overriding your external campaigns. Consider this scenario: the visitor comes from an email campaign that’s being tracked through Google Analytics and once on site, he/she clicks on the internal campaign, overriding the email campaign. When the conversion occurs, the campaign that takes credit is the internal one, falsely leading you to think that your email campaign is not performing.

So what to do in this case? Read More…

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February 9, 2009 - Posted by | How To? | , ,

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